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Combine GPS with Mobile Marketing
Tweet The new iPhone has me thinking about mobile marketing. After stewing over the differences between PC and mobile, a big difference hit me: GPS. GPS enables sharp geotargeting. You can use IP...
View ArticleGPS Ads Drive Store Traffic
Marketers have found success by segmenting online consumers by location, especially with paid search marketing. These strategies often use IP addresses to target online ads to visitors from specific...
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